Daniel Marra is an Argentine shoemaker and modelist with extensive experience (30 years in the industry). The concept for this new brand originated from a hobby—gifting custom-designed shoes and sneakers to music icons such as Rod Stewart, Shania Twain, Elton John, and Joss Stone.

Being an avid fan of Rod Stewart, Daniel started crafting shoes inspired by the artist's style as a gesture of admiration. When Rod expressed great appreciation for the designs, Daniel became his personal shoemaker, creating over 10 unique designs annually. Through his connection with Rod, he expanded his network to other artists, presenting them with exclusive designs inspired by their distinctive styles.

Over time, as more people, both famous and not-so-famous, admired his unique designs, Daniel began receiving requests to sell his shoes and sneakers. This is how the idea for this new brand was born.